Hello, Entrepreneurs!

We’re fortunate to live in a time of rapid changes that support small businesses and Entrepreneurs.  We’ve moved back into real conversation–permission-based, when people, not elites, have the voice.

The following links will help you dig in further to sociology behind this revolution and help you, I hope, find your niche to take part.

Markets are organizing themselves into tribes engaged in digital conversations to connect, communicate, and converse with a target audience.  People can no longer be approached with a mass-marketing mindset.   They want to be part of the conversation.  They’ve had a taste of contributing their viewpoints, and they want to hear the opinions of others and discuss.

It’s with the small business owner that you find the genius of connecting with small groups, flexibility to change direction rapidly, and flexibility to respond rapidly to current world events.  That can be most effectively done with a blog built around targeted key words.

Here’s your link to QuanSite, the blog system that automatically connects your blog article to social media sites> 

Once on QuanSite you’ll notice there’s a new group “Discovery Day Qualifier.”   You can apply for this group, and I suggest you do that right away,  but right now download, and read (no charge), JP and Deborah Micek’s Flight Plan, which reviews Web 2.0 and social marketing integration with a blog.

Here’s an Amazon link to buy Secrets of Online Persuasion, JP and Deborah Micek,  

The essential book: sociology of Third Screen, the emergence of customers/people controlling the conversation.  How to integrate blogs with social media using QuanSite software.

Seth Goodin, Tribes: 

The essential handbook of social marketing,  Pick your target audience, market to them specifically.  What is a tribe, how specific to get in your marketing. 

Seth Goodin, Permission Marketing:   

The standard of the industry. Goodin, one of the first to recognize permission marketing as opposed to interruptive marketing, emphasizes conversations to connect, leading to  persuasion.

Deborah Micek, The Twitter Revolution,

 

Micek details how to use Twitter, integrated with Facebook, to market herself and business.  She successfully does this with her own “radio show” podcast and business connections on Facebook.

Is all this a little daunting, overwhelming?  Remember when you ate the elephant.  One bite at a time.  Try the links, get a book and start building your foundation.  One of the most important things to do is to read Secrets of Online Marketing, listed above, and begin watching media news with a new mindset.  Notice current events.  Become a sociologist.

Oh, and start on that elephant today.

Tell me how it goes,

Janice Collett

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